About B.O.B.S.A.

At BOBSA we have set up a program to help the black consumer to identify black manufacturers’ products by allowing these independent black manufacturers to use the BOBSA logo on the back of their packaging or bottles. We have created a special logo for this program This would be a black manufacturer’s membership program where we would allow BOBSA’s logo Lady in the Circle on their packaging. This membership would cost from $500 to $1000 for two years and it would enable us to create a promotional program to drive the consumer to the black-owned manufactured products by using social media, print ads in magazines and radio. All of BOBSA’s network platforms and benefits will be added to this membership program. All our current members that are manufacturers of wet goods and private label brand hair would be grandfathered into this program. We are an advocate for the black hair care industry through the networking business association that is available to cosmetologist, barbers and other businesses that are involved with the black hair care industry across this country. Whatever items you need for your salon or beauty supply store are available either through them or one of their associates.


What We Do

BOBSA is the premier national organization that provides African American’s the platform to demonstrate competitive leadership in the $9 billion dollar Black Hair Care & Cosmetic Industry nationwide and internationally.


Our Approach

We recognize, value, and seek out those individuals and businesses that have a positive impact on related traditional and new hair care institutions.


Our Mission

BOBSA’s mission is to establish African American and Black owned beauty supply stores (Worldwide) nationally and internationally. We are advocates for black institutions that depend on beauty supply stores. 


B.O.B.S.A. Membership

Basic BOBSA Membership $500
This membership is for one year we help with opening up
your brick and mortar store those services include

1). Help you come up with a name for your store.
2). Help you find a location
3). Help you with the build out of your store
4). Secure all products that you need for your store
5). Provide you with information on how to aquire a reliable POS system.

Create your own new product and brands
1). We have manufactured that do private label that we would help you get your brand developed from start to finish it is a turn key process

BOBSA Consulting Services $1000 for 6 months of services.
1). Help you with the complete analysis of the black hair care industry that includes market research product category and wholesale distributors products in the market place

*For more details please give us a call and we will give you a free consultation on what your needs are and advise you what you should do next
ASK FOR SAM ENNON 650-863-3491 sam@bobsa.org


African American communities are hanging in the balance for real change and forward thinking solutions aimed at solving old problems with new challenges. This business plan has been developed to present a real opportunity to faith-based organizations seeking to change the economic landscape of African American communities through an innovated approach to business ownership.
Black-Owned Beauty Supply Association (BOBSA) is positioned to offer a new business concept, which is a Black-owned, beauty supply franchise store. This plan will result in a positive outcome as well as address the economic problem and concerns of African Americans within the community. Twenty years ago, hair care products aimed at African American consumers were supplied by small companies and sold through independent beauty and barber stores. While that is still often the case, some of those small manufacturers have now become divisions of large corporations such as L’Oréal and Procter & Gamble Co., two key players in ethnic personal care today.
Currently, African American population is 37 million, which is 12.4 of the United States population. According to our research, African American households grew 25.8between 1990 and 2000, more than four times as fast as that of non-Hispanic white households. Thus, over 3.7 million African American households have an annual income of $59,784 or more. Moreover, there are over 2.4 million upper income African American households with an annual income of $129,319 or more.
The Black hair care product industry is ripe for a company like BOBSA, as drug stores, grocery stores, mass merchandisers and Korean neighborhoods stores move closer to acquiring the ability to put the right products in the right store. Based on BOBSA’s research, there is a reason to believe that 2013 will provide a lift for the ethnic personal care business. African American hair care products represent about 40 of the total category and according to industry suppliers in the business, hair care is ripe for a big year. Beauty Industry forecasters this year predict a wide range of looks that will lead to a bump in several segments of hair care. According to Soft Sheen/Carson President Candance Matthews, “Many opportunities exist because of the numerous styling choices of today’s African American, from relaxed hair to natural styles, from afros to the bald look.”
There are also a large percentage of women in transition from relaxed to natural hair, BOBSA will provide a wide selection of hair care products targeting women seeking to purchase natural products. Among African Americans both physical and cultural factors influence purchasing decisions of such products as hair care items. Many of the types of hair styles that been favored by many African Americans involve chemicals and heat that tend to dry out and damage hair. Nonetheless, ethnic products, once comprising a relatively narrow niche, have now gotten the attention of large consumer product companies eager to capitalize on this growing market.

Contact Us

(650) 863-3491

Office Hours

Mon-Fri: 9am – 5pm PST
Sat-Sun: Closed

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